Abstract
In Agile, delivering customer value is key. As discussed in the preceding chapter, what the customer finds valuable, changes over time, and so do the market conditions. This is why applying big upfront methods, such as waterfall, can be unwieldy. When you fix customer needs up front and plan the path to delivery without continuously engaging with the customer, you might stick to the plan, but you will be incrementally veering away from what the customer finds valuable.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Rob Adams, If You Build It, They Will Come (Wiley, 2010), 1–2.
- 2.
Jim Johnson at Third International Conference on Extreme Programming, May 2002.
- 3.
Theron R. Leishman and David A. Cook, “Requirements Risks Can Drown Software Projects,” CrossTalk: The Journal of Defense Software Engineering (April 2002).
- 4.
Scott Ambler, “Agile Adoption Strategies: November 2011 Survey Results,” http://www.ambysoft.com/surveys/agileStateOfArt201111.html .
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2013 Mario E. Moreira
About this chapter
Cite this chapter
Moreira, M.E. (2013). Importance of Customer Engagement. In: Being Agile. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-5840-7_4
Download citation
DOI: https://doi.org/10.1007/978-1-4302-5840-7_4
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-5839-1
Online ISBN: 978-1-4302-5840-7
eBook Packages: Professional and Applied ComputingApress Access BooksProfessional and Applied Computing (R0)