Creating a Customer Validation Vision

Abstract

Engaging the customer is one of the most important aspects of building customer value. Gaining continuous customer feedback of working software is an important aspect of the inspect-and-adapt model, which ensures that you are constructing a valuable solution for the customer. Without customer validation, you are not really applying Agile; you are just doing a form of iterative development without aligning your work with customers’ need. Although the engineering practices applied within an agile project focus on building the product right, the validation practices focus on building the right product.