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Doug Fidoten

President Dentsu America

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Advertisers at Work
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Abstract

Doug Fidoten is president of Dentsu America, Inc. (www.dentsuamerica.com), a full-service agency that is part of the Dentsu Network. He is a graduate of Oberlin College, an experience he was able to customize to address his interests in business and photography. Fidoten’s regard for photography has served him well as he moved from the creative side of the advertising industry to roles in account management and eventually to the leadership team at Dentsu America. Doug Fidoten led the Canon team at Dentsu America and remains active in that account despite the demands of his role. In 2006, he was named the first American president for Dentsu. Still an avid photographer, Fidoten lives in Manhattan with his wife and three children.

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References

  1. George Tice is most famous for his large, black-and-white photographs of New Jersey. His work is included in many major museum collections throughout the world and is depicted in several books including Hometowns:An American Pilgrimage (New York Graphic Society, 1988).

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  2. Philippe Stark,”Creativity, Money, and Sex,” www.wired.com/epicenter/2011/12/starckcreativity-money-sex/, December 21, 2011.

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© 2012 Tracy Tuten

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Tuten, T. (2012). Doug Fidoten. In: Advertisers at Work. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3829-4_8

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