Abstract
Mittu Sridhara is Group CIO at Ladbrokes PLC. A leader in the global betting and gaming market, Ladbrokes transacts more than £16 billion each year— making it a pure, cross-channel digital business on a global scale. Customer experience at Ladbrokes is delivered by a combination of trading, banking, streaming-content, and gaming platforms personalized by channel. Ladbrokes’ innovative KickOff app won the Future Mobile Award for Mobile Gambling 2011.
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© 2011 Ed Yourdon
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Yourdon, E. (2011). Mittu Sridhara. In: CIOs at Work. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3555-2_4
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DOI: https://doi.org/10.1007/978-1-4302-3555-2_4
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3554-5
Online ISBN: 978-1-4302-3555-2
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