Abstract
In-App Purchase was one of the more exciting and highly anticipated features introduced in iPhone SDK 3.0. The option to integrate e-commerce within both free and paid iOS apps opened up a new frontier for developers to create additional revenue opportunities beyond just traditional app sales. In-App Purchase enables you to sell subscriptions, services, virtual goods, and add-on content, such as premium features or additional game levels—all within your app.
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© 2011 Dave Wooldridge, with Michael Schneider
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Wooldridge, D., Schneider, M. (2011). Exploring the Freemium Model with In-App Purchase. In: The Business of iPhone and iPad App Development. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3301-5_8
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DOI: https://doi.org/10.1007/978-1-4302-3301-5_8
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3300-8
Online ISBN: 978-1-4302-3301-5
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