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Monetizing Free Apps with iAd and Other In-App Advertising Opportunities

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The Business of iPhone and iPad App Development

Abstract

Mobile advertising is widely perceived as the next great marketing frontier, with advertisers racing to target that growing audience. In this chapter, the world of in-app advertising is thoroughly examined, educating you on the mobile ad networks available for iOS apps and the value of tracking usage through in-app analytics. Alternative advertising models, such as sponsorships and product placement deals, are also explored.

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© 2011 Dave Wooldridge, with Michael Schneider

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Wooldridge, D., Schneider, M. (2011). Monetizing Free Apps with iAd and Other In-App Advertising Opportunities. In: The Business of iPhone and iPad App Development. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3301-5_7

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