Abstract
Mobile advertising is widely perceived as the next great marketing frontier, with advertisers racing to target that growing audience. In this chapter, the world of in-app advertising is thoroughly examined, educating you on the mobile ad networks available for iOS apps and the value of tracking usage through in-app analytics. Alternative advertising models, such as sponsorships and product placement deals, are also explored.
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© 2011 Dave Wooldridge, with Michael Schneider
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Wooldridge, D., Schneider, M. (2011). Monetizing Free Apps with iAd and Other In-App Advertising Opportunities. In: The Business of iPhone and iPad App Development. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3301-5_7
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DOI: https://doi.org/10.1007/978-1-4302-3301-5_7
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3300-8
Online ISBN: 978-1-4302-3301-5
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