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Part of the book series: Educational Innovation in Economics and Business ((EIEB,volume 10))

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Abstract

The area of entrepreneurship has been suggested as a key factor for business over the years. Business schools around the world offer courses and even complete degrees emphasizing entrepreneurship. However, the perception of an entrepreneur differs across cultures. The entrepreneurial lifestyle is perceived, rewarded, acknowledged, etc. differently across cultures based upon cultural norms. This paper presents results from a set of data collected over two years in three countries: United States, United Kingdom, and France. The analysis of over 900 questionnaires found support for the basic conjecture that the perception of entrepreneurship differs between countries and in the direction predicted by the Total Entrepreneurship Activity (TEA) report; the US students perceived the entrepreneurship lifestyle better than did students from France or the UK. The final section of the paper highlights the cross-cultural differences that were found and offers some ideas on why they occur.

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Martz, B., Neil, T., Biscaccianti, A., Williams, R. (2007). MULTICULTURAL PERCEPTIONS OF THE ENTREPRENEURIAL LIFESTYLE. In: McCuddy, M.K., van den Bosch, H., Martz, W.B., Matveev, A.V., Morse, K.O. (eds) The Challenges of Educating People to Lead in a Challenging World. Educational Innovation in Economics and Business, vol 10. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-5612-3_12

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