Abstract
Social anthropologists have generated a considerable literature on the way in which ethnic groups organise their history, in order to use it in the definition of their modem and often rapidly changing) identity: as the modem identity changes, so the history (as perceived, interpreted and remembered) changes as well. General related work on this theme can be found in the monograph produced as a result of the 1987 annual conference of the Association of Social Anthropologists of Britain and the Commonwealth, entitled History and Ethnicity see Tonkin, McDonald and Chapman, 1989).It is the argument of this chapter that there are interesting corporate equivalents: that in this, as in many other areas, there are useful analogies to be found between ethnic groups and corporations.
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Buckley, P.J., Chapman, M. (1998). Wise Before the Event: The Creation of Corporate Fulfilment. In: International Business. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-26416-2_11
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