Abstract
EVERY NEW PRODUCT MUST REACH customers; it has to get distribution. This is true in every industry. If you can ensure that your competitor can’t break into the sales channel, you block its access to the market and protect your business. It is very simple: no distribution means no sales and no competitor.
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© 2012 Tim Calkins
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Calkins, T. (2012). Blocking Distribution. In: Defending Your Brand. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51186-7_9
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DOI: https://doi.org/10.1007/978-1-137-51186-7_9
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-0-230-34034-3
Online ISBN: 978-1-137-51186-7
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