Skip to main content
SpringerLink
Log in

Managing Advertising Context

  • Chapter
  • First Online:
Pervasive Advertising

Part of the book series: Human-Computer Interaction Series ((HCIS))

Abstract

This technological chapter provides an overview of how real-world knowledge and context information can be integrated in pervasive advertising applications. Often developers of such applications integrate sensing technologies directly into their application. This has two consequences. First, developers need to learn how to interface, use and manage potentially distributed sensors for each individual sensing technology. Second, applications are hard to evolve, e.g. when a better sensing technology is available, the application must be modified so that it can interface with the new technology. As a solution to this problem we describe a methodology that facilitates the integration of sensing technologies and provides an overview of context management tools that are suitable for pervasive advertising applications. The presented methodology is extracted from previous research in context-aware systems and our own research in pervasive advertising. For a case study based on our Context Management Framework (CMF) we describe an application using public digital displays. We illustrate how the methodology can be applied for more effective development of pervasive advertising applications.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 149.00
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Android developers site http://developer.android.com/ [accessed 12 Jan 2011]

  2. Bauer, M., Ito, N., Kovacs, E., Schülke, A., Criminisi, C., Goix, L.-W., Valla, M.: The context API in the OMA next generation service interface. In: ICIN 2010 Weaving Applications into the Network Fabric, Berlin (2010)

    Google Scholar 

  3. Böhm, S., Koolwaaij, J., Luther, M., Souville, B., Wagner, M., Wibbels, M.: Introducing IYOUIT. In: Proceedings of the International Semantic Web Conference (ISWC’08), October 27–29, Karlsruhe. LNCS, vol. 5318, pp. 804–817, Springer Verlag, Heidelberg (2008)

    Google Scholar 

  4. Botts, M., Percivall, G., Reed, C., Davidson, J.: OGC sensor web enablement: overview and high level architecture. Available at http://www.opengeospatial.org/pressroom/papers (2007)

  5. Chen, H., et al.: A context broker for building smart meeting rooms. In: Proceeding of the Knowledge Representation and Ontology for Autonomous Systems Symposium. AAAI Spring Symposium, Stanford (2004)

    Google Scholar 

  6. CrunchGear: NTT commercializes aroma-emitting Digital Signage system. http://www.crunchgear.com/2008/08/26/ntt-commercializes-aroma-emitting-digital-signage-system/ (2008). Accessed 12Jan 2011

  7. Dey, A.K., Abowd, G.D.: Towards a better understanding of context and context-awareness. In: Proceedings of CHI 2000 Workshop on the What, Who, Where, When, Why and How of Context-Awareness, Hague (2000)

    Google Scholar 

  8. Dey, A.K., Salber, D., Abowd, G.D.: A conceptual framework and a toolkit for supporting the rapid prototyping of context-aware applications. Hum.-Computer Interact. (HCI) J 16(2-4), 97–166 (2001). 16

    Article  Google Scholar 

  9. Emsenhuber, B.: Scent marketing: subliminal advertising messages. In: Proceedings of the 2nd Pervasive Advertising Workshop, Luebeck (2009)

    Google Scholar 

  10. Foerster, T., Broering, A., Jirka, S., Mueller, J.: Sensor web and geoprocessing services for pervasive advertising. In: 2nd Pervasive Advertising Workshop, Lübeck (2009)

    Google Scholar 

  11. Hong, J.I., Landay, J.A.: An infrastructure approach to context-aware computing. In: Human Computer Interaction, vol. 6, pp. 287–303. Mahwah, New Jersey, USA (2001)

    Google Scholar 

  12. Intel: Intel unveils digital signage concept, Intel news release. Available at http://www.intel.com/pressroom/archive/releases/2010/20100111corp.htm (2010)

  13. Kjær, K.E.: A survey of context-aware middleware. In: SE’07 Proceedings of the 25th Conference on IASTED International Multi-Conference: Software Engineering. ACTA Press, Anaheim (2007)

    Google Scholar 

  14. Knappmeyer, M., Baker, N., Liaquat, S., Tönjes, R.: A context provisioning framework to support pervasive and ubiquitous applications. In: 4th European Conference on Smart Sensing and Context, pp. 93–106. Springer, Berlin (2009)

    Chapter  Google Scholar 

  15. Krüger, A., Spassova, L., Jung, R.: Innovative retail laboratory - investigating future shopping technologies. In: IT – Inf. Technology, vol. 52, nr. 2, pp. 114–118, Oldenbourg Verlag (2010)

    Google Scholar 

  16. Martin, M., Scott, J.: NEC and Instoremedia present Sensor enhanced Digital Signage Solutions. http://www.youtube.com/watch?v=ibqBtF3PGwU (2010). Accessed 12 Jan 2011

  17. Metro future store website, http://www.future-store.org/ [accessed 12 Jan 2011]

  18. Michelis, D., Send, H.: Engaging passers-by with interactive screens – a marketing perspective. In: Proceedings of the. 2nd Workshop of Pervasive Advertising, Lübeck (2009)

    Google Scholar 

  19. Microsoft sensor API, http://msdn.microsoft.com/en-us/library/dd318953(VS.85) [accessed 12 Jan 2011]

  20. Müller, J., Schlottmann, A., Krüger, A.: Self-optimizing digital signage advertising. In: Adjunct Proceedings of Ubicomp 2007, Innsbruck (2007)

    Google Scholar 

  21. NEC field analyst video, http://www.youtube.com/watch?v=eh5zL30iSA0 [accessed 21 Jan 2011].

  22. NFC forum, http://www.nfc-forum.org/home/ [accessed 12 Jan 2011].

  23. Nguyen, Q.N., Hoang, P.M.: Push delivery of product promotion advertisements to mobile users. In: Proceedings of the Pervasive Advertising and Shopping 2010 Workshop, Helsinki (2010)

    Google Scholar 

  24. Nikolakopoulos, I.G., Patrikakis, C.Z., Cimmino, A., Bauer, M., Olesen, H.: On the personalization of personal networks – service provision based on user profiles. J. Univers. Comput. Sci. 15(12), 2353–2372 (2009)

    Google Scholar 

  25. Open CV website, http://opencv.willowgarage.com/ [accessed 06 Nov 2010].

  26. OSGi alliance, http://www.osgi.org, [accessed 10 June 2010].

  27. Quickmark QR reader web site, http://www.quickmark.com.tw [accessed 01 Nov 2010].

  28. Ribeiro, F.R., José, R.: Timely and keyword-based dynamic content selection for public displays. In: International Conference on Complex, Intelligent and Software Intensive Systems. IEEE Computer Society, Washington, DC (2010)

    Google Scholar 

  29. Rukzio, E., Müller, M., Hardy, R.: Design, implementation and evaluation of a novel public display for pedestrian navigation: the rotating compass. In: 37th International Conference on Human Factors in Computing Systems, pp. 113–122. ACM, New York (2009)

    Google Scholar 

  30. SENSEI Consortium: The SENSEI real world Internet architecture. White Paper. Available at http://www.sensei-project.eu/. Accessed 12 Jan 2011

  31. Spaeth, J., Singer, S., Hordeychuk, S.: Audience metric guidelines, digital place-based advertising association. Available at http://www.dp-aa.org/guidelines.php (2008)

  32. Strohbach, M., Kovacs, E., Martin, M.: Towards pervasively adapting display networks. In: 1st Pervasive Advertising Workshop, Nara (2009)

    Google Scholar 

  33. ter Hofte, G.H.: What’s that hot thing in my pocket? SocioXensor, a smartphone data collector. In: 3rd International Conference on e-Social Science (2007)

    Google Scholar 

  34. Trumedia company website, http://www.tru-media.com/ [accessed 31 Oct 2010].

  35. Ubisense website, http://www.ubisense.net [accessed 01 Nov 2010].

  36. Van Laerhoven, K., Berlin, E.: When else did this happen? Efficient subsequence representation and matching for wearable activity data. In: Proceedings of the 13th International Symposium on Wearable Computers (ISWC 2009), pp. 69–77 (2009)

    Google Scholar 

  37. Van Sinderen, M.J., Van Halteren, A.T., Wegdam, M., Meeuwissen, H.B., Eertink, E.H.: Supporting context-aware mobile applications: an infrastructure approach. IEEE Communications Magazine 44(9), 96–104 (2006)

    Article  Google Scholar 

  38. VISAPIX company website, http://www.visapix.com [accessed 01 Nov 2010].

  39. Zhao, J., Wang, Y.: Autonomous ultrasonic indoor tracking system. In: IEEE Interna­tional Symposium on Parallel and Distributed Processing with Applications (ISPA08), IEEE Computer Society Press, Los Alamitos, pp. 532–539 (2008)

    Google Scholar 

Download references

Acknowledgments

The work described in this chapter has been partially funded by the SENSEI and Pervasive Display Networks (PDN) projects. SENSEI, contract number 215923 is partially funded by the European Union as part of the European 7th Framework Program. PDN is a joint project between NEC Europe Laboratories and NEC Display Solutions Europe GmbH.

Author information

Authors and Affiliations

  1. AGT Group (R&D), Darmstadt, Germany

    Martin Strohbach

  2. NEC Europe Ltd, Heidelberg, Germany

    Martin Bauer, Miquel Martin & Benjamin Hebgen

Authors
  1. Martin Strohbach
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Martin Bauer
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Miquel Martin
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Benjamin Hebgen
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Martin Strohbach .

Editor information

Editors and Affiliations

  1. , Laboratories, Deutsche Telekom AG, Ernst-Reuter-Platz 7,, Berlin, 10587, Germany

    Jörg Müller

  2. University of Stuttgart, Pfaffenwaldring, Stuttgart, 70569, Germany

    Florian Alt

  3. Anhalt University of Applied Science, Strenzfelder Allee 28,, Bernburg, 06406, Germany

    Daniel Michelis

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer-Verlag London Limited

About this chapter

Cite this chapter

Strohbach, M., Bauer, M., Martin, M., Hebgen, B. (2011). Managing Advertising Context. In: Müller, J., Alt, F., Michelis, D. (eds) Pervasive Advertising. Human-Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-0-85729-352-7_9

Download citation

  • DOI: https://doi.org/10.1007/978-0-85729-352-7_9

  • Published:

  • Publisher Name: Springer, London

  • Print ISBN: 978-0-85729-351-0

  • Online ISBN: 978-0-85729-352-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation