Abstract
e-Market is on the agenda both in research and in practice and there is a rather broad research field. This paper examines current case studies in order to seek the e-Market benefit and some directions for future research. All data collection in this paper comes from the websites of Alibaba.com and Taobao.com, 2004–2006. The case studies provide an insight on the benefit businesses can gain from e-Market which not only improve business’ survival environment but also enhance business’ competitive advantage.
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© 2007 International Federation for Information Processing
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Qing, H. (2007). e-Market Benefit—Findings from Chinese Main Websites Case Studies. In: Wang, W., Li, Y., Duan, Z., Yan, L., Li, H., Yang, X. (eds) Integration and Innovation Orient to E-Society Volume 1. IFIP — The International Federation for Information Processing, vol 251. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-75466-6_19
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DOI: https://doi.org/10.1007/978-0-387-75466-6_19
Publisher Name: Springer, Boston, MA
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