It only remains, therefore, to discover what is wanted by this German who writes upon Bohemian paper, and prefers wearing mask to showing his face. Sherlock Holmes in “A Scandal in Bohemia” Conjoint measurement analysis is a technique to investigate the utilities attributes to certain factor levels. It is heavily used in marketing and in the analysis of consumer preferences. The statistical core of conjoint measurement analysis is ANOVA in a linear model with a specially constrained design matrix X.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2007 Springer Science+Business Media, LLC
About this chapter
Cite this chapter
(2007). Conjoint Measurement Analysis. In: Multivariate Statistics. Springer, New York, NY. https://doi.org/10.1007/978-0-387-73508-5_16
Download citation
DOI: https://doi.org/10.1007/978-0-387-73508-5_16
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-70784-6
Online ISBN: 978-0-387-73508-5
eBook Packages: Mathematics and StatisticsMathematics and Statistics (R0)