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Abstract

We live in an era of unprecedented scientific progress. The growing impact of technology has brought science ever more into our daily lives. However, without a general awareness of science in the public domain and a lack of a broad appreciation of scientific progress, the public is left with nothing to counterbalance the pervasive influence of mystical beliefs, such as astrology (see, for instance, Treise & Weigold, 2002).

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References

  1. The largest European scientific institutions have had communication offices for quite some time: the European Southern Observatory (ESO) since 1986 (Madsen & West, 2000), CERN (Centre Européen de Recherche Nucléaire) since 1958, the Royal Astronomical Society (RAS) since 1989 (Mitton, 2001) and PPARC (Particle Physics and Astronomy Research Council) since 1996.

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© 2007 Springer Science+Business Media, LLC

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(2007). Science Communication. In: The Hands-On Guide For Science Communicators. Springer, New York, NY. https://doi.org/10.1007/978-0-387-49960-4_1

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