Abstract
After reading this chapter you will be able to:
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distinguish the two generic strategies of cost leadership and product differentiation
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identify the main cost drivers
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understand the relationship between a price strategy and a cost leadership strategy
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understand what is meant by a focused cost leadership strategy
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understand the nature of a technological system and its relationship to the organization of an enterprise
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realize how short-lived any cost or price leadership can be
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© 2004 Colin White
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White, C. (2004). Reducing costs. In: Strategic Management. Palgrave, London. https://doi.org/10.1007/978-0-230-55477-1_9
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DOI: https://doi.org/10.1007/978-0-230-55477-1_9
Publisher Name: Palgrave, London
Print ISBN: 978-1-4039-0400-3
Online ISBN: 978-0-230-55477-1
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)