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Preferred and Disfavored Reception Channels for Direct Marketing

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Regulatory and Economic Challenges in the Postal and Delivery Sector

Part of the book series: Topics in Regulatory Economics and Policy ((TREP,volume 48))

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References

  • Auriemma Consulting Group. 2001. Marketing Vehicles Preferred by US Consumers. (eMarketer 2003-09-05 presents Auriemma Consulting Group study from the year 2001) www.emarketer.com

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  • Elkelä, Kari, and Heikki Nikali. 2003 Viestitulvan vastaanotto. Helsinki: Suomen Posti Oyj. Tutkimuksia 23/2003

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  • Elkelä, Kari. 2003 Paperilla vai sähköisesti? Osoitteellisen suoran halutut ja torjutut vastaanottokcmavat. (On paper or electronically? Desired and undesired reception channels for direct marketing) Helsinki: Suomen Posti Oyj. Tutkimuksia 28/2003

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  • Nikali, Heikki. 1998. The substitution of letter mail in targeted communication. Helsinki: Finland Post Ltd. Quality-and business development studies 27/1998.

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  • Nikali, Heikki, and Aulikki Heino,. 2003. Kirjeliikenteen sisältötutkimus. Vuoden 2003 loppuraportti. (Content Survey of Letter Communication) Helsinki: Suomen Posti Oyj. Tutkimuksia 31/2003.

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  • Pitney Bowes. 2001. Household Mail Preference Study. Regular Mail vs. Electronic Mail.

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  • Pitney Bowes. 2003. Household Mail Preference Study. Regular Mail vs. Electronic Mail.

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  • TNS Australia. 2003. Reaching consumers in the information age. How Australian consumers prefer organisations to communicate with them (Commissioned by Australian Post).

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Author information

Authors and Affiliations

  1. Finland Post Corp., Finland

    Kari Elkelä

Authors
  1. Kari Elkelä
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Editor information

Editors and Affiliations

  1. Center for Research in Regulated Industries, Graduate School of Management, Rutgers University, Newark, New Jersey, USA

    Michael A. Crew

  2. Risk Management and Decision Process Center, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, USA

    Paul R. Kleindorfer

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© 2005 Kluwer, Inc.

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Elkelä, K. (2005). Paper or Electronic?. In: Crew, M.A., Kleindorfer, P.R. (eds) Regulatory and Economic Challenges in the Postal and Delivery Sector. Topics in Regulatory Economics and Policy, vol 48. Springer, Boston, MA. https://doi.org/10.1007/0-387-23637-6_17

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