Abstract
The security field can be used as a burning lens to focus particular problems when it comes to the self-regulation of privacy: while the industry certainly represents a particular case when it comes to actor relationships, our analysis shows which questions need to be asked in order to understand existing structures and obstacles to privacy protection. The chapter is based on outcomes of recent research of the PATS project (Privacy Awareness Through Security Organisation Branding), including analysis of literature, websites, brochures and expert interviews. We argue that powerful obstacles lie in market structures that are obscure rather than provide incentives for self-regulation. These findings inform further thought about an Accountability principle with regard to the governance of privacy in different industries dealing with (personal) data. It is not enough to look at legal provisions and privacy statements when we want to assess the state of “health” of privacy and data protection in the EU—we need a thorough examination of the patient.
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Notes
- 1.
The PATS project is funded from 2009 to 2012 and involves partners from Germany, the UK, the USA, Poland, Israel and Finland. The findings presented here are mainly based on the outcomes of the German team. The project website can be found at www.pats-project.eu.
- 2.
This is what we also found in the analysis of security communication, see Sect. 11.4.
- 3.
The interviews were semi-structured, qualitative interviews which lasted from 1 h up to 3 h. All but one interview were conducted face-to-face and recorded. They were then transcribed or paraphrased closely. The analysis was done using the qualitative analysis tool Atlas.ti with a Grounded Theory approach.
- 4.
See interview 2, line 46.
- 5.
We collected pictures from stands and brochures at the fair “Security Essen 2010”, material from website presentations and ten issues of a security related stakeholder journal between 2009 and 2010. For the analysis, we used Atlas.ti to find common narratives in the self-representations of the organisations, and coded the material using a Grounded Theory approach.
- 6.
Quote from a poster of a company named Orfix at “Security Essen 2010”.
- 7.
Quote from a Bosch poster at “Security Essen 2010”.
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Ilten, C., Guagnin, D., Hempel, L. (2012). Privacy Self-regulation Through Awareness?. In: Gutwirth, S., Leenes, R., De Hert, P., Poullet, Y. (eds) European Data Protection: In Good Health?. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-2903-2_11
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