Abstract
This paper arises from work ongoing in the GALA (Games and Learning Alliance – Network of Excellence for Serious Games). An exploratory set of case studies were carried out to understand the benefits, barriers and enablers of adopting serious games in companies and non-educational organizations. Serious games are games that educate, train and inform. It could therefore be expected that serious games would play an important role within corporate training, but this seems not to be the case. Five exploratory case studies of SG adoption were collected. There was use of serious games for training (three cases) and for corporate change interventions (two cases). Most of the organizations commissioned the SG from an external party and only in one case did the organization itself develop the serious game. The key finding was that senior management support was critical for serious game adoption in every case. SG adoption was typically limited to a single department or branch/subsidiary of the company.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Azadegan, A., Riedel, J.C.K.H.: Serious Games Integration in Companies: A Research and Application Framework. In: ICALT2012 - International Conference on Advanced Learning Technologies and Technology-enhanced Learning, July 4-6. IEEE Computer Society & IEEE TC on Learning Technology, Rome (2012a), doi:10.1109/ICALT.2012.236, ISBN: 978-0-7695-4702-2/12
Azadegan, A., Riedel, J.C.K.H., Baalsrud Hauge, J.: Serious Games Adoption in Corporate Training. In: Ma, M., Oliveira, M.F., Baalsrud Hauge, J., Duin, H., Thoben, K.-D. (eds.) SGDA 2012. LNCS, vol. 7528, pp. 74–85. Springer, Heidelberg (2012b)
Brown, I., Russell, J.: Radio frequency identification technology: An exploratory study on adoption in the South African retail sector. International Journal of Information Management 27(4), 250–265 (2007)
Bunduchin, R., Weisshaar, C., Smart, A.: Mapping the benefits and costs associated with process innovation: The case of RFID adoption. Technovation 31, 505–521 (2011)
Chan, S.C.H., Ngai, E.W.T.: A qualitative study of information technology adoption how ten organizations adopted web-based training. Information Systems Journal 17(3), 289–315 (2007)
Creswell, J.W.: Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Sage Publications, London (2007)
Damanpour, F., Wischnevsky, J.D.: Research on organizational innovation: Distinguishing innovation-generating from innovation-adopting organizations. Journal of Engineering and Technology Management 23, 269–291 (2006)
Davis, F.D.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13(3), 318–340 (1989)
Eisenhardt, K.M.: Building Theories from Case Study Research. The Academy of Management Review 14(4), 532–550 (1989)
Hameed, M.A., Counsell, S., Swift, S.: A meta-analysis of relationships between organizational characteristics and IT innovation adoption in organizations. Information and Management 49(5), 218–232 (2012)
Online Educa: Learning Technology Adoption in European Businesses, http://www.icwe.net/oeb_special/OEB_Newsportal/learning-technology-adoption-in-european-businesses/ (last accessed: November 29, 2011)
Rogers, E.: Diffusion of Innovation. The Free Press, New York (1985)
Yin, R.: Case Study Research: Design and Methods, 4th edn. Sage, London (2009)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Riedel, J.C.K.H., Feng, Y., Azadegan, A. (2013). Serious Games Adoption in Organizations – An Exploratory Analysis. In: Hernández-Leo, D., Ley, T., Klamma, R., Harrer, A. (eds) Scaling up Learning for Sustained Impact. EC-TEL 2013. Lecture Notes in Computer Science, vol 8095. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40814-4_47
Download citation
DOI: https://doi.org/10.1007/978-3-642-40814-4_47
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-40813-7
Online ISBN: 978-3-642-40814-4
eBook Packages: Computer ScienceComputer Science (R0)