Abstract
Reputation-based trust models are essentially reinforcement learning mechanisms reliant on feedback. As such, they face a cold start problem when attempting to assess an unknown service partner. State-of-the-art models address this by incorporating dispositional knowledge, the derivation of which is not described regularly. We propose three mechanisms for integrating knowledge readily available in cyber-physical services (e.g., online ordering) to determine the trust disposition of consumers towards unknown services (and their providers). These reputation-building indicators of trustworthiness can serve as cues for trust-based decision making in eCommerce scenarios and drive the evolution of reputation-based trust models towards trust management systems.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Edelman, B.: Adverse selection in online trust certifications. In: Proceedings of the 11th International Conference on Electronic Commerce, pp. 205–212. ACM (2009)
Feldman, M., Papadimitriou, C., Chuang, J., Stoica, I.: Free-riding and whitewashing in peer-to-peer systems. In: Proceedings of the ACM SIGCOMM Workshop on Practice and Theory of Incentives in Networked Systems, PINS 2004, pp. 228–236. ACM, New York (2004)
Friedman, E., Resnick, P.: The social cost of cheap pseudonyms. Ann Arbor 1001(2), 48109–1092 (1999)
Gambetta, D.: Can We Trust Trust? In: Gambetta, D. (ed.) Trust: Making and Breaking Cooperative Relations, pp. 213–237. Basil Blackwell, Oxford (1988)
Golbeck, J.: Computing and applying trust in web-based social networks. Doctoral thesis, University of Maryland (2005)
Grandison, T., Sloman, M.: A Survey of Trust in Internet Applications. IEEE Communications and Survey 3(4), 2–16 (2000)
Hauke, S., Pyka, M., Heider, D.: Towards Improved Trust Diffusion Through Active Recommender Propagation. In: 4th International Conference on Complex Distributed Systems (2010)
Hoogendoorn, M., Jaffry, S.W., Treur, J.: Incorporating Interdependency of Trust Values in Existing Trust Models for Trust Dynamics. In: Nishigaki, M., Jøsang, A., Murayama, Y., Marsh, S. (eds.) IFIPTM 2010. IFIP AICT, vol. 321, pp. 263–276. Springer, Heidelberg (2010)
Huynh, T.D.: Trust and Reputation in Open Multi-Agent Systems. PhD thesis, University of Southampton (2006)
Jin, E.M., Girvan, M., Newman, M.E.J.: Structure of growing social networks. Phys. Rev. E 64(4), 46132 (2001)
Jøsang, A., Ismail, R., Boyd, C.: A survey of Trust and Reputation Systems for Online Service Provision. Decision Support Systems 43(2), 618–644 (2007)
Jøsang, A., Keser, C., Dimitrakos, T.: Can We Manage Trust? In: Herrmann, P., Issarny, V., Shiu, S.C.K. (eds.) iTrust 2005. LNCS, vol. 3477, pp. 93–107. Springer, Heidelberg (2005)
Jøsang, A., Lo Presti, S.: Analysing the Relationship between Risk and Trust. In: Jensen, C., Poslad, S., Dimitrakos, T. (eds.) iTrust 2004. LNCS, vol. 2995, pp. 135–145. Springer, Heidelberg (2004)
Kerr, R., Cohen, R.: An Experimental Testbed for Evaluation of Trust and Reputation Systems. In: Ferrari, E., Li, N., Bertino, E., Karabulut, Y. (eds.) IFIPTM 2009. IFIP AICT, vol. 300, pp. 252–266. Springer, Heidelberg (2009)
Kerr, R., Cohen, R.: Trust as a Tradable Commodity: A Foundation for Safe Electronic Marketplaces. Computational Intelligence 26(2), 160–182 (2010)
Kim, D., Ferrin, D., Rao, H.: A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems 44(2), 544–564 (2008)
Luce, R.D.: Utility of gains and losses: Measurement-theoretical and experimental approaches. Lawrence Erlbaum Associates Publishers, Mahwah (2000)
Marsh, S., Dibben, M.R.: Trust, Untrust, Distrust and Mistrust – An Exploration of the Dark(er) Side. In: Herrmann, P., Issarny, V., Shiu, S. (eds.) iTrust 2005. LNCS, vol. 3477, pp. 17–33. Springer, Heidelberg (2005)
McKnight, D.H., Chervany, N.L.: Trust and Distrust Definitions: One Bite at a Time. In: Falcone, R., Singh, M., Tan, Y.-H. (eds.) Trust in Cyber-societies. LNCS (LNAI), vol. 2246, pp. 27–54. Springer, Heidelberg (2001)
Pichler, R.: Trust and Reliance - Enforcement and Compliance: Enhancing Consumer Confidence in the Electronic Marketplace. Juridical sciences master, Stanford University (2000)
Resnick, P., Zeckhauser, R., Swanson, J., Lockwood, K.: The value of reputation on ebay: A controlled experiment. Experimental Economics 9, 79–101 (2003)
Ries, S.: Trust in Ubiquitous Computing. Doctoral thesis, TU Darmstadt (2009)
Ries, S., Habib, S.M., Mühlhäuser, M., Varadharajan, V.: CertainLogic: A Logic for Modeling Trust and Uncertainty (short paper). In: McCune, J.M., Balacheff, B., Perrig, A., Sadeghi, A.-R., Sasse, A., Beres, Y. (eds.) Trust 2011. LNCS, vol. 6740, pp. 254–261. Springer, Heidelberg (2011)
Sabater, J., Sierra, C.: Review on Computational Trust and Reputation Models. Artificial Intelligence Review 24, 33–60 (2005)
Wang, Y., Vassileva, J.: Toward trust and reputation based web service selection: A survey. International Transactions on Systems Science and Applications 3(2), 118–132 (2007)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 IFIP International Federation for Information Processing
About this paper
Cite this paper
Hauke, S., Volk, F., Habib, S.M., Mühlhäuser, M. (2012). Integrating Indicators of Trustworthiness into Reputation-Based Trust Models. In: Dimitrakos, T., Moona, R., Patel, D., McKnight, D.H. (eds) Trust Management VI. IFIPTM 2012. IFIP Advances in Information and Communication Technology, vol 374. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29852-3_11
Download citation
DOI: https://doi.org/10.1007/978-3-642-29852-3_11
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-29851-6
Online ISBN: 978-3-642-29852-3
eBook Packages: Computer ScienceComputer Science (R0)