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Making Media Management Research Matter

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Digital Transformation in Journalism and News Media

Part of the book series: Media Business and Innovation ((MEDIA))

Abstract

Media management is a young academic field that has yet to establish a universally accepted set of theoretical foundations (Küng, 2007; Mierzejewska & Hollifield, 2006). Albeit its strong growth in academic teaching and scholarly output, it remains a confused field. The field is neither clearly defined nor a cohesively organized. It remains rather a loose agglomeration of work by researchers from various scientific fields.

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Author information

Authors and Affiliations

  1. Alpen-Adria-University, Klagenfurt, Austria

    Paul Clemens Murschetz

  2. Department of Business Informatics, Stuttgart Media University, Stuttgart, Germany

    Mike Friedrichsen

  3. Berlin University of Digital Sciences, Berlin, Germany

    Mike Friedrichsen

Authors
  1. Paul Clemens Murschetz
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  2. Mike Friedrichsen
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Corresponding author

Correspondence to Paul Clemens Murschetz .

Editor information

Editors and Affiliations

  1. Stuttgart Media University, Stuttgart, Germany

    Mike Friedrichsen

  2. North Carolina A&T State University, Greensboro, USA

    Yahya Kamalipour

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Murschetz, P.C., Friedrichsen, M. (2017). Making Media Management Research Matter. In: Friedrichsen, M., Kamalipour, Y. (eds) Digital Transformation in Journalism and News Media. Media Business and Innovation. Springer, Cham. https://doi.org/10.1007/978-3-319-27786-8_3

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