Abstract
This study analyzes how consumers’ general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers’ price consciousness as a moderating variable is tested.
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Notes
- 1.
We use the terms Distributor Brand to include in the same concept all the strategies develop by the distributors to sell their own products, i.e., Store Brands and Private Labels.
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Acknowledgments
The previous version was revised for Rajeev Batra, Professor of Marketing, University of Michigan, USA.
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Caplliure, E.M., Curras-Pérez, R., Miquel, M.J., Perez-Cabañero, C. (2015). Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness. In: Martínez-López, F., Gázquez-Abad, J., Sethuraman, R. (eds) Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-20182-5_18
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DOI: https://doi.org/10.1007/978-3-319-20182-5_18
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-20181-8
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