Abstract
During the 1980s, the international marketing of services has grown tremendously in world trade. As services are having a significant impact internationally, special attention is needed to deal with the opportunities that emerge both domestically and worldwide. This rapid growth of the service sector can be found in both developed and developing countries. With opportunities found in service industries across different countries, it is essential to understand the characteristics of services that distinguish themselves in nations under different stages of development.
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© 2015 Academy of Marketing Science
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Malhotra, N.K., Ulgado, F.M., Agarwal, J., Baalbaki, I.B. (2015). International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_26
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DOI: https://doi.org/10.1007/978-3-319-17323-8_26
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17322-1
Online ISBN: 978-3-319-17323-8
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