Abstract
In this chapter, we discuss the issues involved in building measures or scales. We focus the chapter on two types of analysis: (1) the measurement of reliability with Cronbach’s alpha and (2) the verification of unidimensionality using factor analysis. We concentrate on exploratory factor analysis (EFA) and we only introduce the notion of confirmatory factor analysis. In the next chapter, we develop in detail the confirmatory factor analytic model and examine the measures of convergent and discriminant validity.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Bibliography
Basic Technical Readings
Bollen, K., & Lennox, R. (1991). Conventional wisdom on measurement: A structural equation perspective. Psychological Bulletin, 110(2), 305–314.
Cheryl, B. J., MacKenzie, S. B., & Podsakoff, P. M. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research, 30(September), 199–218.
Cortina, J. M. (1993). What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology, 78(1), 98–104.
Diamanopoulos, A., & Winklhofer, H. M. (2001). Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38(2), 269–277.
Green, P. E. (1978). Mathematical tools for applied multivariate analysis. New York, NY: Academic [Chap. 5 and Chap. 6, Sect. 6.4].
Lord, F. M., & Novick, M. R. (1968). Statistical theories of mental test scores. Reading, MS: Addison-Wesley [Chap. 4].
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). New York: McGraw Hill.
Application Readings
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
Anderson, E. (1985). The salesperson as outside agent or employee: A transaction cost analysis. Marketing Science, 4(Summer), 234–254.
Anderson, R., & Engledow, J. (1977). A factor analytic comparison of U.S. and German information seeker. Journal of Consumer Research, 3(4), 185–196.
Blackman, A. W. (1973). An innovation index based on factor analysis. Technological Forecasting and Social Change, 4, 301–316.
Churchill, G. A., Jr. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(February), 64–73.
Deshpande, R. (1982). The organizational context of market research use. Journal of Marketing, 46(4), 91–101.
Finn, A., & Kayandé, U. (1997). Reliability assessment and optimization of marketing measurement. Journal of Marketing Research, 34(2), 262–275.
Gilbert, F. W., & Warren, W. E. (1995). Psychographic constructs and demographic segments. Psychology and Marketing, 12(3), 223–237.
Green, S. G., Gavin, M. B., & Aiman-Smith, L. (1995). Assessing a multidimensional measure of radical technological innovation. IEEE Transactions on Engineering Management, 42(3), 203–214.
Murtha, T. P., Lenway, S. A., & Bagozzi, R. P. (1998). Global mind-sets and cognitive shift in a complex multinational corporation. Strategic Management Journal, 19, 97–114.
Perreault, W. D., Jr., & Leigh, L. E. (1989). Reliability of nominal data based on qualitative judgments. Journal of Marketing Research, 26(May), 135–148.
Zaichowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(December), 341–352.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer Science+Business Media New York
About this chapter
Cite this chapter
Gatignon, H. (2014). Reliability Alpha, Principal Component Analysis, and Exploratory Factor Analysis. In: Statistical Analysis of Management Data. Springer, Boston, MA. https://doi.org/10.1007/978-1-4614-8594-0_3
Download citation
DOI: https://doi.org/10.1007/978-1-4614-8594-0_3
Published:
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4614-8593-3
Online ISBN: 978-1-4614-8594-0
eBook Packages: Mathematics and StatisticsMathematics and Statistics (R0)