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Behavior Wizard: A Method for Matching Target Behaviors with Solutions

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Persuasive Technology (PERSUASIVE 2010)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 6137))

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Abstract

We present a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target behaviors and on relevant theories and techniques. This new approach to persuasive design, as well as the terminology we propose, can lead to insights into the patterns of behavior change. The Behavior Wizard can also increase success rates in academic studies and commercial products. The most current version of this method is at www.BehaviorWizard.org.

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Authors and Affiliations

  1. Persuasive Technology Lab @ Stanford University,  

    B. J. Fogg & Jason Hreha

Authors
  1. B. J. Fogg
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  2. Jason Hreha
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Editors and Affiliations

  1. Dept. of Communication, Copenhagen Institute of Technology/Aalborg University, Lautrupvang 2b, 2750, Ballerup, Denmark

    Thomas Ploug

  2. Royal School of Library and Information Science, Birketinget 6, 2300, København, Denmark

    Per Hasle

  3. Dept. of Information Processing Science, University of Oulu, Rakentajantie 3, 90370, Oulu, Finland

    Harri Oinas-Kukkonen

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Fogg, B.J., Hreha, J. (2010). Behavior Wizard: A Method for Matching Target Behaviors with Solutions. In: Ploug, T., Hasle, P., Oinas-Kukkonen, H. (eds) Persuasive Technology. PERSUASIVE 2010. Lecture Notes in Computer Science, vol 6137. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-13226-1_13

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  • DOI: https://doi.org/10.1007/978-3-642-13226-1_13

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