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About this book
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration.
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Table of contents (10 chapters)
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Introduction: Goal and structure of this dissertation
About the author
Bibliographic Information
Book Title: Individual Goal Hierarchies as Antecedents of Market Structures
Authors: Marcel Paulssen
Series Title: Gabler Edition Wissenschaft
DOI: https://doi.org/10.1007/978-3-322-97813-4
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2000
Softcover ISBN: 978-3-8244-7222-2Published: 28 July 2000
eBook ISBN: 978-3-322-97813-4Published: 12 June 2019
Edition Number: 1
Number of Pages: XIV, 266
Topics: Business and Management, general