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Markenerlebnisse zum Aufbau von Markenliebe

  • Schwerpunkt
  • Marken erleben
  • Published:
Marketing Review St. Gallen

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Authors and Affiliations

  1. Marketing der Bergischen Universität, Wuppertal, Deutschland

    Tobias Langner,  Daniel Bruns &  Jochen Kühn

Authors
  1. Tobias Langner
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  2. Daniel Bruns
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  3. Jochen Kühn
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Correspondence to Tobias Langner.

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Langner, T., Bruns, D. & Kühn, J. Markenerlebnisse zum Aufbau von Markenliebe. Mark Rev St. Gallen 30, 96–108 (2013). https://doi.org/10.1365/s11621-013-0303-1

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  • DOI: https://doi.org/10.1365/s11621-013-0303-1

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