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Hotel revenue management: Then, now and tomorrow

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Journal of Revenue and Pricing Management Aims and scope

Abstract

Contrary to the practical application of revenue management (RM), its theoretical definition has remained virtually unchanged. Today’s data-driven approach to RM forms an integral part of management and clearly contributes to the financial performance of hotels. Its growing importance and the shifting balance between art and science in RM decision making is only partially supported by changes to its underlying process. Additional tasks place new demands on the required competences and fight for priority with the core responsibility of optimising (overall) revenue potential. This article provides a brief historic overview of hotel RM and outlines and discusses its current state as well as future challenges.

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Authors and Affiliations

  1. Academy of Hotel Management, NHTV Breda University of Applied Sciences, Breda, The Netherlands

    Stan H G Josephi

  2. École hôtelière de Lausanne, HES-SO//University of Applied Sciences Western Switzerland Lausanne, Switzerland

    Marc B Stierand

  3. Maastricht School of Management, Maastricht, The Netherlands

    Aad van Mourik

Authors
  1. Stan H G Josephi
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  2. Marc B Stierand
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  3. Aad van Mourik
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Corresponding author

Correspondence to Stan H G Josephi.

Additional information

1DBA, is a Senior Lecturer Revenue Management at NHTV Breda University of Applied Sciences, with extensive experience in the international hotel industry. His career in revenue management spans over 15 years, in which he has been involved with the phenomenon as a consultant, trainer, educator and researcher.

2PhD, is an Assistant Professor of Service Management and fellow of the Lausanne Hospitality Research Center both at EHL. His research focuses on managerial and organisational cognition and management education and development, with particular interest in personal and team creativity, intuition and talent. He serves on the Editorial Board of the Journal of Contemporary Issues in Business and Government and is a steering group member of the Research Methodology Special Interest Group at the British Academy of Management.

3PhD, is Chair in Economics and International Business at the Maastricht School of Management and part-time Professor at the University of Leuven. His teaching and research focuses on managerial economics and international economic issues.

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Josephi, S., Stierand, M. & Mourik, A. Hotel revenue management: Then, now and tomorrow. J Revenue Pricing Manag 15, 252–257 (2016). https://doi.org/10.1057/rpm.2016.4

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  • DOI: https://doi.org/10.1057/rpm.2016.4

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