Erratum: Employee brand equity: Scale development and validation

Correction to: Journal of Brand Management (2012) 19(4): 268–288. doi:10.1057/bm.2012.44

The authors wish to apologise that in the following Tables, under the Brand Consistent Behaviour section, BCB4 incorrect text was used. The corrected tables are given here.

1

Table 2 EBE scale – Research phase two: purification (exploratory) (N=86)

2

Table 3 EBE scale – Research phase 3: Purification (confirmation) N=273

3

Table 4 EBE scale – research phase 4: validation (N=371)

The author also wishes to apologise that in the Scale Replication section on page 281 the data in the penultimate sentence was incorrect. The corrected sentence is given below.

The fit for the measurement mode was good with χ ²=122.2, df=41, P=0.00, GFI 0.95, NFI 0.96, TLI 0.97, CFI 0.98 and RMSEA 0.07.