Skip to main content
SpringerLink
Log in

Improving customer decisions in web-based e-commerce through guerrilla modding

  • Comment
  • Published:

From Nature Machine Intelligence

View current issue Submit your manuscript

The provisioning of information about product attributes in e-commerce environments is today left entirely to owners of online platforms. Product transparency in online stores can be increased by client-side enrichment of retailer Web pages.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1: Products with and without Nutri-Score label plug-in.

References

  1. Julià, C. R. & Hercberg, S. Public Health Panorama 3, 712–725 (2017).

    Google Scholar 

  2. Hill, J. O. & Peters, J. C. Science 280, 1371–1374 (1998).

    Article  Google Scholar 

  3. World Health Organization. https://www.euro.who.int/en/countries/france/news/news/2017/03/france-becomes-one-of-the-first-countries-in-region-to-recommend-colour-coded-front-of-pack-nutrition-labelling-system (2017).

  4. Perez, J. Food Drug Cosmet. Law J. 36, 381–392 (1981).

    Google Scholar 

  5. Julia, C. R. & Hercberg, S. Am. J. Public Health 108, 318–320 (2018).

    Article  Google Scholar 

  6. Carter, O. B., Mills, B. W., Lloyd, E. & Phan, T. Eur. J. Clin. Nutr. 67, 31–35 (2013).

    Article  Google Scholar 

  7. Temple, N. J. & Fraser, J. Nutrition 30, 257–260 (2014).

    Article  Google Scholar 

  8. Bouvin, N. O. In Proc. Tenth ACM Conference on Hypertext and Hypermedia 91–100 (ACM, 1999).

  9. Díaz, O., Arellano, C., Aldalur, I., Medina, H. & Firmenich, S. In Web Information Systems Engineering WISE 2014 239–307 (Springer, 2014).

  10. Fuchs, K. PhD thesis; https://doi.org/10.3929/ethz-b-000450599 (2020).

  11. Alrizah, M., Zhu, S., Xing, X. & Wang, G. In Proc. Internet Measurement Conference 230–244 (ACM, 2019),

  12. BGH. ZR 154/16; https://dejure.org/dienste/vernetzung/rechtsprechung?Gericht=BGH&Datum=19.04.2018&Aktenzeichen=I%20ZR%20154%2F16 (19 April 2018).

  13. Vallade, J. Rutgers Law Rev. 61, 823–853 (2009).

    Google Scholar 

  14. Kuznetsov, S. Comput. Soc. https://doi.org/10.1145/1215942.1215943 (2006).

  15. Taylor, A., Wilson, F., Hendrie, G., Allman-Farinelli, M. & Noakes, M. Br. J. Nutr. 114, 2129–2137 (2015).

    Article  Google Scholar 

  16. Wild, A., Ciortea, A. & Mayer, S. In Companion Proc. Web Conference 2020 650–654 (ACM, 2020).

Download references

Acknowledgements

We thank E. Toniato for his support with the implementation of the browser plug-in. We thank the Swiss National Science Fund for its funding within project 188402 as well as GS1 Global for its funding of the Auto-ID Labs of ETH Zurich and the University of St Gallen.

Author information

Authors and Affiliations

  1. Institute of Computer Science, University of St Gallen, St Gallen, Switzerland

    Simon Mayer, Dominic Brügger, Jie Lian & Andrei Ciortea

  2. Distributed Systems Group, ETH Zurich, Zurich, Switzerland

    Simon Mayer

  3. Auto-ID Labs ETH/HSG, ETH Zurich, Zurich, Switzerland

    Klaus Fuchs

Authors
  1. Simon Mayer
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Klaus Fuchs
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Dominic Brügger
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Jie Lian
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Andrei Ciortea
    View author publications

    You can also search for this author in PubMed Google Scholar

Contributions

S.M.: conceptualization, methodology, supervision, writing-original draft preparation; K.F.: conceptualization, methodology, investigation, formal analysis, supervision, writing-review and editing; D.B.: methodology, software, resources; J.L.: methodology, software, resources, investigation, formal analysis, writing-review and editing; A.C.: conceptualization, writing-review and editing.

Corresponding author

Correspondence to Simon Mayer.

Ethics declarations

Competing interests

The authors declare no competing interests.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Mayer, S., Fuchs, K., Brügger, D. et al. Improving customer decisions in web-based e-commerce through guerrilla modding. Nat Mach Intell 3, 1008–1010 (2021). https://doi.org/10.1038/s42256-021-00424-w

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1038/s42256-021-00424-w

  • Springer Nature Limited

Search

Navigation