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Amplification of emotion on social media

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Why do expressions of emotion seem so heightened on social media? Brady et al. argue that extreme moral outrage on social media is not only driven by the producers and sharers of emotional expressions, but also by systematic biases in the way people that perceive moral outrage on social media.

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Authors and Affiliations

  1. Harvard Business School, Harvard University, Boston, MA, USA

    Amit Goldenberg

  2. Department of Psychology, Harvard University, Cambridge, MA, USA

    Amit Goldenberg

  3. Digital Data and Design Institute, Harvard University, Boston, MA, USA

    Amit Goldenberg

  4. Department of Sociology, Stanford University, Stanford, CA, USA

    Robb Willer

  5. Department of Psychology, Stanford University, Stanford, CA, USA

    Robb Willer

  6. Stanford Graduate School of Business, Stanford University, Stanford, CA, USA

    Robb Willer

Authors
  1. Amit Goldenberg
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  2. Robb Willer
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Correspondence to Robb Willer.

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The authors declare no competing interests.

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Goldenberg, A., Willer, R. Amplification of emotion on social media. Nat Hum Behav 7, 845–846 (2023). https://doi.org/10.1038/s41562-023-01604-x

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  • DOI: https://doi.org/10.1038/s41562-023-01604-x

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