Selfless motivations for charitable giving are often represented as being superior to selfish ones. But, we argue, evidence from the behavioural sciences suggests that such a ‘hierarchy of charity’ may stand in the way of what ultimately matters: generating the most impactful giving overall.
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Laffan, K.M., Dolan, P.H. In defence of charity which benefits both giver and receiver. Nat Hum Behav 4, 670–672 (2020). https://doi.org/10.1038/s41562-020-0855-4
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DOI: https://doi.org/10.1038/s41562-020-0855-4
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