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Correcting consumer misperception

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For the well informed, taking actions to curb energy consumption from household appliances is uncomplicated. Now, research shows that simple information provision interventions can correct consumer misperceptions of the energy consumed by common appliances, offering hope to the rest of us.

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Fig. 1: Installed base of US household appliances.

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Authors and Affiliations

  1. School of Public Policy and Institute for Data Engineering & Science (IDEaS), Georgia Institute of Technology, Atlanta, GA, USA

    Omar Isaac Asensio

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  1. Omar Isaac Asensio
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Correspondence to Omar Isaac Asensio.

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Asensio, O.I. Correcting consumer misperception. Nat Energy 4, 823–824 (2019). https://doi.org/10.1038/s41560-019-0472-5

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