Perceptions of energy use and potential savings are rife with systematic and problematic errors. Now research shows that these misperceptions are more important predictors than actual savings for consumer acceptance of a demand-side response programme, potentially limiting the effectiveness of such programmes for both utilities and consumers.
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Attari, S.Z. Misperceived energy use and savings. Nat Energy 3, 1029–1030 (2018). https://doi.org/10.1038/s41560-018-0298-6
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DOI: https://doi.org/10.1038/s41560-018-0298-6
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