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Psychological effectiveness of carbon labelling

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Despite the decision by supermarket-giant Tesco to delay its plan to add carbon-footprint information onto all of its 70,000 products, carbon labelling, if carefully designed, could yet change consumer behaviour. However, it requires a new type of thinking about consumers and much additional work.

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  1. Geoffrey Beattie is in the School of Psychological Sciences and the Sustainable Consumption Institute, University of Manchester, Oxford Road, Manchester M13 9PL, UK,

    Geoffrey Beattie

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  1. Geoffrey Beattie
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Correspondence to Geoffrey Beattie.

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Beattie, G. Psychological effectiveness of carbon labelling. Nature Clim Change 2, 214–217 (2012). https://doi.org/10.1038/nclimate1468

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