A Facebook message sent out during the 2010 US congressional elections influenced the voting behaviour of millions of people. The experiment illustrates the power of digital social networks to spread behavioural change. See Letter p.295
References
Bond, R. M. et al. Nature 489, 295–298 (2012).
McPherson, M., Smith-Lovin, L. & Cook, J. M. Annu. Rev. Sociol. 27, 415–444 (2001).
Aral, S., Muchnik, L. & Sundararajan, A. Proc. Natl Acad. Sci. USA 106, 21544–21549 (2009).
Shalizi, C. R. & Thomas, A. C. Sociol. Methods Res. 40, 211–239 (2011).
Aral, S. & Walker, D. Mgmt Sci. 57, 1623–1639 (2011).
Aral, S. & Walker, D. Science 337, 337–341 (2012).
Bakshy, E., Eckles, D., Yan, R. & Rosenn, I. Proc. 13th ACM Conf. Electron. Comm. 146–161 (ACM, 2012).
Centola, D. Science 329, 1194–1197 (2010).
Leider, S., Möbius, M. M., Rosenblat, T. & Do, Q.-A. Q. J. Econ. 124, 1815–1851 (2009).
McClurg, S. D. Am. Polit. Res. 32, 406–443 (2004).
Rosenstone, S. J. & Hansen, J. M. Mobilization, Participation and Democracy in America (Macmillan, 1993).
Green, D. P., Gerber, A. S. & Nickerson, D. W. J. Polit. 65, 1083–1096 (2003).
Nickerson, D. W. Am. Polit. Sci. Rev. 102, 49–57 (2008).
Aronow, P. M. & Samii, C. Estimating Average Causal Effects Under General Interference New York Univ. Work. Pap. (2012).
Valente, T. W. Science 337, 49–53 (2012).
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Aral, S. Poked to vote. Nature 489, 212–214 (2012). https://doi.org/10.1038/489212a
Published:
Issue Date:
DOI: https://doi.org/10.1038/489212a
- Springer Nature Limited