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Analysis of implementation intentions in healthy eating

  • PhD Thesis Review
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International Review on Public and Nonprofit Marketing Aims and scope Submit manuscript

Abstract

This is a summary of the author’s PhD Thesis. The aim of this research is to promote healthy eating behaviours through the understanding of the consumer behaviour mechanisms underlying in healthy-eating diets. The study of the promotion of healthy eating habits is included in the social marketing domain and it seeks business, academic and social benefits.

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Authors and Affiliations

  1. Department of Marketing, Comillas Pontifical University (ICADE), Alberto Aguilera 23, 28015, Madrid, Spain

    Irene Vilà

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  1. Irene Vilà
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Correspondence to Irene Vilà.

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The author declares that there are no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

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Vilà, I. Analysis of implementation intentions in healthy eating. Int Rev Public Nonprofit Mark 14, 269–270 (2017). https://doi.org/10.1007/s12208-016-0167-6

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  • DOI: https://doi.org/10.1007/s12208-016-0167-6

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