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Quality Perceptions of Thai Consumers Toward e-Book Devices Made in Different Countries

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Abstract

The purpose of this research is to measure e-Book device quality levels as the effects of country of origin from six countries including Thailand. Four hundred thirty questionnaires were answered by consumers in Bangkok. The results revealed that the highest quality ranking was country of origin from the USA, South Korea, Japan, Taiwan, China, and Thailand respectively. Also, the finding showed that e-Book devices made in developed countries and developing countries had significantly different effects on Thai consumer perceptions of quality.

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Authors and Affiliations

  1. School of Business Administration, Bangkok University, Rangsit Campus, Phaholyothin Road, Khong Neung, Khong Luang, Pathumthani, 12120, Thailand

    Sanpet Panusbordee

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  1. Sanpet Panusbordee
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Correspondence to Sanpet Panusbordee.

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Panusbordee, S. Quality Perceptions of Thai Consumers Toward e-Book Devices Made in Different Countries. Pub Res Q 29, 175–189 (2013). https://doi.org/10.1007/s12109-013-9313-8

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  • DOI: https://doi.org/10.1007/s12109-013-9313-8

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