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Women Exposure to Pleasant Ambient Fragrance and Receptivity to a Man’s Courtship Request

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Chemosensory Perception

Abstract

It has been previously found that pleasant scents favored positive social relationships. Nevertheless, the effect of such odor on romantic relationships has never been tested. In a laboratory setting, young women were exposed or not with pleasant ambient odors (croissant) that were spread in a room. Hereafter, in another room without any odor, women were solicited for a courtship request by an attractive young male confederate. It was found that women agreed more often to the confederate’s courtship solicitation in the pleasant-smelling condition. Positive mood induced by ambient odors may explain such results.

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Authors and Affiliations

  1. Université de Bretagne-Sud, UFR LSHS 4, rue Jean Zay BP 92116, 56321, Lorient CEDEX, France

    Nicolas Guéguen

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  1. Nicolas Guéguen
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Correspondence to Nicolas Guéguen.

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Guéguen, N. Women Exposure to Pleasant Ambient Fragrance and Receptivity to a Man’s Courtship Request. Chem. Percept. 4, 195–197 (2011). https://doi.org/10.1007/s12078-011-9096-2

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  • DOI: https://doi.org/10.1007/s12078-011-9096-2

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