Skip to main content
SpringerLink
Log in

Service-Dominant Logic in Practice — Using Online Customer Communities and Personas

  • Spektrum
  • Marketingmanagement
  • Published:
Marketing Review St. Gallen

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1

References

  • Adlin, T./ Pruitt, J. (2007): Putting Personas to Work: Using Data-driven Personas to Focus Product Planning, Design, and Development, in: Sears, A./ Jacko, J.A. (Eds.): The Human—Computer Interaction Handbook, CRC New York & London, pp. 991–1016.

    Chapter  Google Scholar 

  • BFS (2014): Mobilität und Verkehr. Pendlermobilität in der Schweiz 2012. Retrieved from http://www.bfs.admin.ch/bfs/portal/de/index/themen/11/04/blank/04.html

    Google Scholar 

  • Chandler, J.D./ Vargo, S.L. (2011): Contextualization and Value-in-context: How Context Frames Exchange, in: Marketing Theory, 11, 1, pp. 35–49.

    Article  Google Scholar 

  • Cooper, A. (1999): The Inmates are Running the Asylum, Macmillan, Indianapolis.

    Book  Google Scholar 

  • Goodwin, K. (2009): Designing for the Digital Age: How to Create Human-Centered Products and Services, Wiley Publishing, Indianapolis.

    Google Scholar 

  • Grote, G./Staffelbach, B. (Eds.) (2010): Schweizer HR-Barometer 2010: Arbeitsflexibilität und Familie, Zurich.

  • Hagen, P./ Robertson, T. (2010): Social Technologies: Challenges and Opportunities for Participation, in: Bødker, K./ Bratteteig, T./ Loi, D./ Robertson, T. (Eds.): Proceedings of the 11th Biennial Participatory Design Conference, New York, pp. 31–40.

    Chapter  Google Scholar 

  • Löbler, H./ Lusch, R.F. (2014): Signs and Practices as Resources in IT-related Service Innovation, in: Service Science, 6, 3, pp. 1–16.

    Article  Google Scholar 

  • Michel, S./ Brown, S./ Gallan, A. (2008): Service-logic Innovations: How to Innovate Customers, Not Products, in: California Management Review, 50, 3, pp. 49–65.

    Article  Google Scholar 

  • Normann, R. (2001): Reframing Business: When the Map Changes the Landscape. Chichester.

    Google Scholar 

  • Poynter, R. (2010): The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Chichester.

    Google Scholar 

  • Reckwitz, A. (2002): Toward a Theory of Social Practices: A Development in Culturalist Theorizing, in: European Journal of Social Theory, 5, 2, pp. 243–263.

    Article  Google Scholar 

  • Schäfer, A./ Sager, O./ Stricker, S. (2014): Stand der Dienstleistungsinnovationen in der Schweiz — Ergebnisse einer empirischen Studie, Luzern.

    Google Scholar 

  • Schau, H.J./ Muñiz Jr., A.M./ Arnould, E.J. (2009): How Brand Community Practices Create Value, in: Journal of Marketing, 73, pp. 30–51.

    Article  Google Scholar 

  • Vargo, S.L./ Lusch, R.F. (2004): Evolving to a New Dominant Logic for Marketing, in: Journal of Marketing, 68, 1, pp. 1-17.

  • Vargo, S.L./ Lusch, R.F. (2009): Service-Dominant Logic — A Guiding Framework for Inbound Marketing, in: Marketing Review St. Gallen, 6, pp. 6–10.

    Google Scholar 

  • Vargo, S.L./ Lusch, R.F. (2011): It’s all B2B and beyond …: Toward a Systems Perspective of the Market, in: Industrial Marketing Management, 40, 2, pp. 181–187.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Lucerne School of Business, Lucerne, Switzerland

    Adrienne Schäfer (Head of the Competence Center Service Management, Institute of Management and Regional Economics, Lucerne School of Business, Lucerne University of Applied Sciences and Arts, Lucerne)

  2. School of Applied Psychology, Olten, Switzerland

    Julia Klammer (Researcher and Lecturer at the Institute for Research and Development of Collaborative Processes, School of Applied Psychology, University of Applied Sciences and Arts Northwestern Switzerland, Olten)

Authors
  1. Adrienne Schäfer
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Julia Klammer
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Adrienne Schäfer.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Schäfer, A., Klammer, J. Service-Dominant Logic in Practice — Using Online Customer Communities and Personas. Mark Rev St. Gallen 32, 90–96 (2015). https://doi.org/10.1007/s11621-015-0564-y

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11621-015-0564-y

Search

Navigation