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Job-to-be-done-Logik in der Praxis

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Marketing Review St. Gallen

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Author information

Authors and Affiliations

  1. Vendbridge AG, Zürich, Schweiz

    Alice Šáchová-Kleisli (Partner bei der Vendbridge AG, Zürich, einem Beratungsunternehmen spezialisiert auf Innovation und Wachstum) & Beat Walther (Partner bei der Vendbridge AG, Zürich, einem Beratungsunternehmen spezialisiert auf Innovation und Wachstum)

Authors
  1. Alice Šáchová-Kleisli
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  2. Beat Walther
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Correspondence to Alice Šáchová-Kleisli.

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Šáchová-Kleisli, A., Walther, B. Job-to-be-done-Logik in der Praxis. Mark Rev St. Gallen 32, 12–21 (2015). https://doi.org/10.1007/s11621-015-0508-6

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  • DOI: https://doi.org/10.1007/s11621-015-0508-6

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