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Krisen- und Risikokommunikation

Crisis and risk communication

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Zusammenfassung

Der Beitrag gibt einen Überblick über ausgewählte konzeptuelle und praktische Aspekte der Krisen- und Risikokommunikation. Bei der Krisenkommunikation stehen akute Schadensfälle im Vordergrund, die unerwartet auftreten und unmittelbare Reaktionen erfordern, wie z. B. der Legionellenausbruch in Warstein im Sommer 2013. Die technischen Möglichkeiten des Web 2.0 ermöglichen hier eine zeitnahe und interaktive Kommunikation innerhalb des Krisenkommunikationszyklus. Bei der Risikokommunikation stehen hingegen potentielle Schadensfälle und der Prozess, in dem verschiedene Akteure Informationen über das Ausmaß und die Bedeutung eines Risikos sowie seine Kontrolle austauschen, im Vordergrund.

Abstract

The present article provides an overview of selected conceptual and practical aspects of crisis and risk communication. Crisis communication focuses on acute cases of damage and outbreaks which occur unexpectedly and require immediate response, such as the Legionella outbreak in Warstein in summer 2013. Web 2.0 and technological developments enable real-time and interactive public communication during the crisis communication lifecycle. In contrast, risk communication focuses on potential damages and the process of exchanging information among stakeholders about the magnitude, significance, and control of a risk.

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B. Renner und M. Gamp geben an, dass kein Interessenkonflikt besteht.

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  1. Fachbereich Psychologie, Psychologische Diagnostik & Gesundheitspsychologie, Universität Konstanz, 78457, Konstanz, Deutschland

    Britta Renner & Martina Gamp

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  1. Britta Renner
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  2. Martina Gamp
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Correspondence to Britta Renner.

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Renner, B., Gamp, M. Krisen- und Risikokommunikation. Präv Gesundheitsf 9, 230–238 (2014). https://doi.org/10.1007/s11553-014-0456-z

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  • DOI: https://doi.org/10.1007/s11553-014-0456-z

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