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A viability theory for digital businesses: Exploring the evolutionary changes of revenue mechanisms to support managerial decisions

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An Erratum to this article was published on 06 April 2016

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Abstract

The ongoing integration of Information Technology (IT) into various areas of our lives has led to a plethora of digital products and services. To survive competition in the long run, these offerings not only have to keep up with constant technological developments, but also have to adapt from a business point of view. Managers of these digital businesses have to especially focus on the design and evolution of their business’ revenue mechanisms to ensure the viability of their offerings. The related decisions are not trivial, as managers have to be aware of the relevant contextual factors and have to react quickly to changes in the environment. This paper proposes a viability theory for digital businesses described by 17 propositions that may guide managers in the design of revenue mechanisms and thereby support the evolution as well as the viability of a digital business.

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  • 06 April 2016

    An erratum to this article has been published.

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Authors and Affiliations

  1. University of St. Gallen, Institute of Information Management, Unterer Graben 21, 9000, St. Gallen, Switzerland

    Michaela Sprenger, Tobias Mettler & Robert Winter

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  1. Michaela Sprenger
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  2. Tobias Mettler
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  3. Robert Winter
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Correspondence to Tobias Mettler.

Additional information

An erratum to this article is available at https://doi.org/10.1007/s10796-016-9645-y.

Appendix 1

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Sprenger, M., Mettler, T. & Winter, R. A viability theory for digital businesses: Exploring the evolutionary changes of revenue mechanisms to support managerial decisions. Inf Syst Front 19, 899–922 (2017). https://doi.org/10.1007/s10796-016-9638-x

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