Abstract
Dialogues between companies and actors of society often start as a result of a public scandal or in a situation of crisis. They can lead to short-term public relations activism or to long-term reputation gains. On the basis of cases and of a typology of forms of dialogues, the author develops ethical criteria and conditions for a successful dialogue – the ethical basis for such criteria being values such as equality, freedom and participation. A special focus is put on challenges that often result from dialogues such as the ethical judgment of compromises. This article proposes ethical criteria to evaluate compromises. This leads to a model of ethical dialogue.
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Stückelberger, C. Dialogue Ethics: Ethical Criteria and Conditions for a Successful Dialogue Between Companies and Societal Actors. J Bus Ethics 84 (Suppl 3), 329–339 (2009). https://doi.org/10.1007/s10551-009-0201-2
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DOI: https://doi.org/10.1007/s10551-009-0201-2