Asia Pacific Journal of Management

, Volume 24, Issue 1, pp 9-25

First online:

Digital piracy: Causes, consequences, and strategic responses

  • Charles W. L. HillAffiliated withSchool of Business, University of Washington Email author 

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What should copyright holders do about the piracy of digital media? This paper first discusses the causes of piracy, with particular reference to the factors that lead consumers to engage in piracy en masse. Then it explores the consequences of piracy for copyright holders. The final section of the paper builds upon the proceeding sections to look at the different strategic responses copyright holders can adopt to deal with piracy. Given widespread digital piracy in Asia, these insights have particular relevance for the region.


Digital piracy Digital media Copyright holder Strategic responses