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Mass media and their influence on individual health: efficacy versus effectiveness

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International Journal of Public Health

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  1. Faculty of Medicine, University Witten/Herdecke, Alfred-Herrhausen Str. 50, 58448, Witten, Germany

    Martin Butzlaff & Nik Koneczny

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  1. Martin Butzlaff
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  2. Nik Koneczny
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Correspondence to Nik Koneczny.

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Butzlaff, M., Koneczny, N. Mass media and their influence on individual health: efficacy versus effectiveness. Int J Public Health 52, 261–262 (2007). https://doi.org/10.1007/s00038-007-0220-7

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  • DOI: https://doi.org/10.1007/s00038-007-0220-7

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