Abstract
Touch is considered an important factor in various social situations. The present results show that touching customers in the store increased their shopping time, their evaluation of the store and also the amount of shopping. The findings suggest that interpersonal touch can be an important aid to salespeople and servers.
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Hornik, J. Effects of physical contact on customers' shopping time and behavior. Marketing Letters 3, 49–55 (1992). https://doi.org/10.1007/BF00994080
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DOI: https://doi.org/10.1007/BF00994080