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The contribution continuum

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Authors and Affiliations

  1. Department of Marketing, Sawyer Business School, Sawyer Building, 837A, Suffolk University, 8 Ashburton Place, Boston, MA, 02108-2770, USA

    Daniel M. Ladik

  2. A. Gary Anderson Graduate School of Management, University of California, Riverside, Anderson Hall 122900 University Avenue, Riverside, CA, 92521, USA

    David W. Stewart

Authors
  1. Daniel M. Ladik
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  2. David W. Stewart
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Corresponding author

Correspondence to David W. Stewart.

Additional information

An earlier version of this manuscript was presented by the authors in a special Doctoral Student Special Interest Group (DocSIG) session at the 2007 American Marking Association’s Summer Educators’ Conference held in Washington DC.

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Ladik, D.M., Stewart, D.W. The contribution continuum. J. of the Acad. Mark. Sci. 36, 157–165 (2008). https://doi.org/10.1007/s11747-008-0087-z

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