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On reactions to mass media content

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References

  1. Barrow, Lionel C. Jr., and Westley, Bruce H.Television Effects: A Summary of the Literature and Proposed General Theory. Madison: University of Wisconsin Television Laboratory, Bulletin No. 9, May 1958.

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  2. Carter, Richard F.The Perceived Appeals of Television Program Content. Madison: University of Wisconsin Television Laboratory, Bulletin No. 8, September 1957.

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  3. Jones, Dorothy B. “Quantitative Analysis of Motion Picture Content.”Public Opinion Quarterly, Fall 1942, p. 411–28.

  4. MacLean, Malcolm S. Jr.Mass Communication of Public Affairs News. Doctor’s thesis. Madison: University of Wisconsin, 1954.

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  5. MacLean, Malcolm S. Jr., and Hazard, William R. “Women’s Interest in Pictures: The Badger Village Study.”Journalism Quarterly, Spring 1953, p. 139–62.

  6. Schramm, Wilbur. “The Nature of News.”Journalism Quarterly, September 1949, p. 259–69.

  7. Smythe, Dallas W. “Reality as Presented by Television.”Public Opinion Quarterly, Summer 1954, p. 143–56.

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Authors
  1. Richard F. Carter
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The author is assistant professor and research associate, Institute for Communication Research, Stanford University.

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Carter, R.F. On reactions to mass media content. ETR&D 8, 210–213 (1960). https://doi.org/10.1007/BF02713444

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  • DOI: https://doi.org/10.1007/BF02713444

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