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Winning American Hearts and Minds

China’s Image Building Efforts in the 21st Century

  • Book
  • © 2020

Overview

Authors:
  1. Xiuli Wang

    1. School of New Media, Peking University, Haidian District, China

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  • Presents in-depth investigation of China’s image-building efforts in the 21st century
  • Provides an empirical analysis of China in the eyes of Americans
  • Offers a quantitative analysis of China’s public diplomacy strategy

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-ix
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  2. Introduction

    • Xiuli Wang
    Pages 1-7

  3. The Theoretical Perspective

    1. Front Matter

      Pages 9-9
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    2. Theory

      • Xiuli Wang
      Pages 11-26

    3. China’s Image in the US

      • Xiuli Wang
      Pages 27-43

  4. The Practical Perspective

    1. Front Matter

      Pages 45-45
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    2. Head of State Visits

      • Xiuli Wang
      Pages 47-57

    3. International Broadcasting

      • Xiuli Wang
      Pages 59-74

    4. Social Media

      • Xiuli Wang
      Pages 75-88

    5. Education Diplomacy

      • Xiuli Wang
      Pages 89-100

    6. Confucius Institutes

      • Xiuli Wang
      Pages 101-111

    7. International Mega Events

      • Xiuli Wang
      Pages 113-124

    8. Made in China

      • Xiuli Wang
      Pages 125-138

    9. Conclusion

      • Xiuli Wang
      Pages 139-150
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Keywords

About this book

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. 

Reviews

“The book provides a comprehensively detailed overview of the public diplomacies of China, providing novel perspectives on social media and the First Lady approach in a neutrally critical way, which may enlighten both Chinese and American scholars and politicians in working for the betterment of the two countries’ relations. Through data-based discussions and a review of the literature, the merits and demerits of each element are objectively evaluated.” (Di Wang, International Journal of Communication, Vol. 15, 2021)

Authors and Affiliations

  • School of New Media, Peking University, Haidian District, China

    Xiuli Wang

About the author

Xiuli Wang is associate professor and Director of the Center for Social Media Research in the School of New Media, Peking University. Her research interests include public opinion, international public relations and social media. She has published in both English and Chinese journals such as Journalism and Mass Communication Quarterly, Computers in Human Behavior and Chinese Journal of Communication. Her recent published books are China in the eyes of Japanese, and Social Media for Social Good: Cases and Best Practices. She holds a doctoral degree in mass communication from S. I. Newhouse School of Public communication, Syracuse University, a master’s degree in communication, and double bachelor’s degree in economics and international relations, all from Peking University.

Bibliographic Information

  • Book Title: Winning American Hearts and Minds

  • Book Subtitle: China’s Image Building Efforts in the 21st Century

  • Authors: Xiuli Wang

  • DOI: https://doi.org/10.1007/978-981-15-3184-2

  • Publisher: Springer Singapore

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: Springer Nature Singapore Pte Ltd. 2020

  • Hardcover ISBN: 978-981-15-3183-5Published: 31 January 2020

  • Softcover ISBN: 978-981-15-3186-6Published: 31 January 2021

  • eBook ISBN: 978-981-15-3184-2Published: 30 January 2020

  • Edition Number: 1

  • Number of Pages: IX, 150

  • Number of Illustrations: 2 b/w illustrations, 8 illustrations in colour

  • Topics: Communication Studies, Media Research, Diplomacy, Political Communication

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