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Introduction to the special issue

  • Special Issue On Relationship Marketing
  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

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  1. David W. Cravens
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Cravens, D.W. Introduction to the special issue. JAMS 23, 235 (1995). https://doi.org/10.1177/009207039502300401

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  • DOI: https://doi.org/10.1177/009207039502300401

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