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ISO certification and new product success in an emerging market

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Abstract

The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.

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Notes

  1. According to a 2009 survey of ISO 9000 certificates in force, 257,076 had been granted to organizations operating in China, making China the number one country worldwide to have received ISO 9000 certification.

  2. http://www.caq.org.cn/.

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Acknowledgements

The authors would like to acknowledge the financial support provided by the National Natural Science Foundation of China (Grant No. 71728003), the Macao Foundation (Grant No. MF1711) and the University of Macau (Grant No. MYRG 2016-00207-FBA/MYRG2018-00171-FBA) for this research.

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  1. Jie Wu and Zefu Wu contributed equally to this study.

Authors and Affiliations

  1. University of Macau, Avenida da Universidade, Taipa, Macao

    Jie Wu

  2. City University of Macau, Avenida Padre Tomás Pereira, Taipa, Macao

    Zefu Wu

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  1. Jie Wu
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Correspondence to Zefu Wu.

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Wu, J., Wu, Z. ISO certification and new product success in an emerging market. Asian Bus Manage 18, 51–71 (2019). https://doi.org/10.1057/s41291-018-0046-6

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